To execute this week-long campaign, we created a modern 3D LED construction with amazing audio-visual capabilities on deck. The LED BOX was a bastion of recycling on the beach for 7 days, communicating the ŻYWIEC ZDRÓJ brand. The creation was built by our partner and contained vending as well as reverse vending machines. During the 7 days, our client’s consumers had cleaned the entire beach on which our LED BOX was situated – near Danzig, Poland. The call to care for nature? We care.