We created for our client a 360 degree campaign featuring Koral ice cream’s new brand hero, Chłodzimierz! The promotional campaign encompassed advertising spots as well as transmissions from RMF MAXXX radio events, sponsor billboards in TVP as well as Polsat, POS materials and advertising near beach changing rooms. The campaign was also supported by popular youtubers. We were responsible for the creative aspects, applying the technological aspects accordingly, production of the mobile application and video game, website, communication of the campaign on social media, Facebook Ads, a Google ad campaign as well as organization of events. Our roadshow covered 2000km where we engaged 42 000 people and our video game was downloaded online over 23 000 times.